My broad set of services
I use a mix of strategy, creativity, and empathy to build genuine connections and elevate the customer experience across social platforms. Check out my key skills and focus areas below.
Social Customer Experience
Turning support interactions into relationship moments. I help customers feel heard and valued while delivering fast, thoughtful responses across Instagram, X, and Facebook.
Content Strategy & Storytelling
Crafting content that educates and connects. I create social stories and visuals that make support approachable and keep audiences engaged.
Multilingual & Inclusive Communication
Building trust through language and culture. I support Spanish-speaking communities and ensure every customer interaction feels accessible and authentic.
Social Insights & Analytics
Connecting data with empathy. I track engagement trends and sentiment to guide social strategy and improve every customer touchpoint.
AI & Emerging Engagement Tools
Blending technology with a human touch. I explore automation, social listening, and AI tools to scale care while keeping communication personal.
Get in touch
Looking for another service? Get in touch with me, there is a high chance that I will be able to help!
Who's behind all this great work?
It's me Eli of course! Some say I'm known for my Billion Dollar Standards and customer-obsessed approach, but I'll let the work speak for itself!
50K+ community members managed
I can keep online communities engaged, informed, and supported — and turn recurring questions into content that improves self-service and reduces support volume.
2x LinkedIn growth in 4 months
I can grow a brand's social presence through audience-first content and social listening — doubling followers and tripling engagement with a consistent, people-first strategy.
300% engagement on top campaign
I can turn ordinary team moments into standout content that people share, celebrate, and remember — organically, without paid promotion.
Take a look at my
Social Portfolio
Adobe
At Adobe, I manage customer interactions through Adobe Care on Instagram, X (Twitter), and Facebook, helping with account questions and app troubleshooting. I create approachable support experiences that encourage customers to return to social media for help. I also contribute to content for the Adobe Care Instagram feed and Stories and support Adobe's Latinx pages by assisting Spanish-speaking customers and helping translate content. I also strengthen internal workflows by creating internal wiki resources, hosting weekly team meetings, and presenting updates that keep the team aligned.
View case study
Publishing.com Content & Community Growth
At Publishing.com — the 19th fastest-growing company in America (Inc. 5000, 2023) — I developed and executed social media strategies that built an engaged community of aspiring authors. From content creation to community management across platforms, I helped transform followers into an active, loyal audience invested in their publishing journey.
View case study
Take a look at my past experience
From building community at Publishing.com to supporting customers at Adobe, I bring a people-first approach to every platform and interaction.
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Adobe
Social & Engagement Specialist
- Provide support across Instagram, X, and Facebook, helping customers with account questions and basic troubleshooting in a clear, step-by-step way.
- Contribute ideas and content for the Adobe Care Instagram feed and Stories, turning common questions into helpful posts the team can reuse.
- Use Sprinklr to manage queues and schedule Stories; collaborate in Microsoft Teams; and create quick visuals and how-tos in Adobe Express.
- Compile product, policy, and social updates into weekly decks and present them during team meetings so everyone stays aligned.
- Support Adobe's Latin social presence by assisting Spanish-speaking customers and translating content to improve accessibility.
Publishing.com
Community Manager, Social Media
- Led Publishing.com's presence across LinkedIn, Instagram, Reddit, and Facebook, creating people-first content and daily engagement that built trust.
- Grew LinkedIn followers by 100% and tripled engagement in four months through audience-focused content.
- Used Sprout Social for social listening and trend tracking to guide strategy.
- Supported campaigns, handled sensitive feedback, and partnered with Marketing on crisis communication.
- Managed content calendars covering campaigns, education, and live events.
Publishing.com
Community Manager, Support Specialist
- Engaged daily with members of a 50K+ Facebook community, sharing resources and helping maintain a positive, helpful environment.
- Created bi-weekly educational content, including tips, FAQs, and platform updates, to reduce repeated questions and empower members.
- Partnered with the Education team to keep AI Publishing Academy lessons clear and up to date.
- Recorded personalized Intercom and Loom videos to walk members through common workflows.
- Responded to feedback and improved overall community experience.
What my clients say
about my work
Real recommendations from colleagues and clients across Adobe and Publishing.com.
I had the pleasure of working with Elizette for 6 months doing Adobe Customer Care on Social Media, and she impressed me from day one. Her decision-making is sharp, her writing is clear and thoughtful, and she consistently brings a customer-centric mindset to every interaction. She approaches challenges with a positive attitude and a level of professionalism that elevates the whole team. Elizette would be an asset to any organization looking for strength in customer support, content writing, or community management.
Internal Promotions Announcement
Scripted and formatted a post celebrating internal promotions with clarity and joy — achieved a 300% boost in engagement compared to typical culture posts and became one of the most shared updates.
2024 Company Highlights
Compiled team wins and crafted celebratory copy that boosted engagement 30% above average, with strong internal reactions and positive follower sentiment.
Jan 8, 2025
Work-Life Balance Poll
Created a people-first poll that tripled typical engagement and generated 167 responses — amplifying employee voice and reinforcing a people-first brand identity.
Nov 21, 2024